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Core Concept #1: Putting Money to Work

The very first thing to learn about the stock market is how to make money. Yes buying a stock that grows will make you richer. But there’s something else that creates serious wealth. Utilize this to fully maximize returns.

I’m talking about something even a child can understand. Take the game of Monopoly. The key to winning is to buy properties. Fast. Once you have properties you build houses on them to collect higher rent. The more houses you have, the more money you have to build more houses, increasing the rent you receive even more.

It makes money multiply on itself. In an exponential fashion. It’s like a snowball rolling down a hill. As the snowball picks up speed, more snow attaches to the ball per second. The rate of accumulation accelerates like a sports car.

So can your money. Your money can increase and then accelerate to increase faster and faster and higher, if you do what I’m about to say.

That is, reinvest your money for compound interest.

Take a business owner for example. Say he opens 10 stores. Those stores make him money. Say he takes that money to build more stores.

So after a while he makes $1 million from his stores. He builds another. Now he has 11 stores. Getting to $1 million again will be faster than the first time, because of the added store. If he reinvests that $1 million he’ll have 12 stores, and on and on.

Each time he adds a store or stores, his income from his investments will increase. That causes his overall money amount, or his number of stores in this case, to multiply over time. His money is compounding. The business owner is taking advantage of compound interest.

You should do the same with your investments. Compound interest is a powerful force. Your best ally in the stock market. The longer you are in the market, the higher your returns can go.

The mathematical term for this is exponential growth. Its graph curves upwards, eventually accelerating like a steep cliff. The sky is the limit.

You can use compound interest by reinvesting your dividends and gains. Buying and holding also creates compound interest. Companies naturally take their profits and reinvest them in the business to grow. So by buying stocks you inject your capital with compounding.

Albert Einstein called compound interest “the 8th wonder of the world”. With good reason. The average investor can create wealth, because anyone can start compounding their money immediately.


The second part of investing in the stock market is understanding what all the financial jargon means. You start a job and they ask you if you want Roth or Traditional. There’s mutual funds or index funds, but you can’t tell one from the other. Then there’s many individual funds to consider, with lengthy and boring prospectuses.

The fees are hidden in plain sight with finance jargon like basis points, front load and closed end… it makes your head spin. You just hope for fair treatment. Somehow you are supposed to pick out the best fund, even though no one will sit down with you and explain it all.

It’s like being at the mechanic shop and blindly trusting the price, but in this case you don’t actually get to speak to the fund manager. Instead you just hope this professional is proficient.

The ugly truth is that it’s not anyone’s job to see how your money is invested other than yourself. At the end of the day, you have the red nuclear button. Any financial professional you employ to help you won’t make that ultimate, final decision for you. It’s all in your hands.

So if you don’t understand compound interest, and how to keep it rolling, your money won’t multiply like it should. I’m not saying you have to be a stock market wizard, but you do have to know the basics. Basics that should’ve been taught in school. Just enough to stay on course. Every day is a tough day of decision making when you don’t have the proper training in the markets. It’s especially painful when the market goes turbulent.

But a confident investor with a plan can keep on course and won’t over analyze decisions daily. Like a pilot confident in his direction, he just has to keep the plane steady. He doesn’t need to know the exact wind speeds or surface area of the wing material down to the nano level, though he can.

He just needs a plan, needs to have the basic knowledge of how things should go and will probably go, and just course correct whenever it’s needed.

Your finances should be the same way.

What happens instead is like being thrown onto a plane with no former training and a jumbled multitude of air traffic controllers in your ear. No wonder investors give up, lose money, or both.  

Once the understanding is there, once there is a plan, a blueprint and a path forward, the last thing to master is the behavior itself.

Core Concept #2: Learning the Jargon

Core Concept #3: Managing the Portfolio

The final part of learning how to invest in the market is in managing the portfolio. Buying and selling the right stocks at the right prices and time.

Where the second step just requires an understanding of how the game is played, this final crucial step is the exact game plan to win the game. Here’s probably the most important concept right here. 

To win like the best, you have to study and emulate the best.

The best investor of this past century has undoubtedly been Warren Buffett. He’s not only beaten the market handily, but scored returns of over 20% per year for decades. That’s almost double the market average. And depending on which time period you look at, his average return even exceeds that.

What’s interesting is the way Warren Buffett got started with his wild stock market successes.

He was one of a group of students who learned under Benjamin Graham. Not only did Buffett do fantastically well, but so did the whole group. They became known as The Superinvestors of Graham and Doddsville, and they did have superhuman returns. This is no secret. The group’s track records are public. Yet investor after investor pursues their own greed, ignoring what the superinvestors did and failing to learn from them.

You see this countless times in the stock market. We know this to be a fact just by looking at stock prices. Certain stocks get hot, and then trade at very expensive prices relative to their business results. The superinvestors would never buy those kinds of stocks. Why?

Because the Graham and Doddsville Superinvestors are all about buying low and selling high. The thing is that everyone thinks they are buying low and selling high…

But a true follower of Graham, today called a value investor, knows that the market stays relatively the same. Meaning, the market goes up and down in cycles. It’s like the weather. It will crash one day. And it will boom one day. Hoping neither of these things happen is foolish.

What also never changes is the formulation of excitement, innovation, and greed turning into a bubble. Some businesses do change the world. But just because a business does well doesn’t mean its stock stays high forever. When a stock gets too expensive, it’s more likely to crash. Even if the business continues to do well.

So while average investors think they’re buying low because the future's so bright, value investors understand that a stock will eventually fall to a range of average valuations.

Valuations determine if you are buying low or selling high. If you can learn about valuation, on timeless principles and sound fundamentals, you too can maximize your gains.

The world laughed at Warren Buffett during the dotcom bubble of the late 90’s. Everyone seemed to be making money except him. His returns were lagging.

Fast forward a couple years and the world went back into place. Buffett’s performance beat everyone else’s again and continued to for many more years. This is because he was using timeless valuation models. He wasn’t making exceptions for new companies like everyone else. It all goes back to: “the market behaves relatively the same”.

Don’t let all of this disappoint you. The subtle differences in buy low, sell high… The hopelessly confusing finance terminology all around… The fact that nobody was taught this crucial information in school…

All these factors provide an opportunity for you to build wealth… to immediately utilize compound interest… to set up a brighter future for yourself, your children, family, the people or organizations you care about…

IF… you can understand and apply it.

There hasn’t really been a good class or course to go over the most fundamental basics of investing, until now.

How to Invest in Stocks

The Investing for Beginners Master Class takes a practical “how to” approach to the market. Like your own user’s manual, the modules move through key concepts with  practical, real life examples. 

How many times have you Googled a lesson only to find a bewildering example, or one so theoretical that it’s no longer useful? 

That is not the case with this course. The modules take you from the absolute beginning of understanding finance, Wall Street, and investing, and filter out only the most critical topics. 

You’ll learn the basics of value investing to get you to buy low and sell high the RIGHT way. You’ll finally get a simple breakdown of the terms HR didn’t explain, such as the differences between Roth, Traditional, index funds, stocks and bonds-- with the pros and cons of each. 

You will learn sound investing principles that will set your finances onto a course of long term stability and growth. 

The great thing is that you only have to learn these principles once, and you’ll take them with you for the rest of your life. 5, 10, or even 20 years later you could be looking back with the utmost gratitude and contentment-- thanking yourself for making such a critical life improvement. It’s possible that your legacy extends generations, or your impact expands worldwide, all from this important financial life decision.

This course breaks down the teachings from Graham, Buffett, and many others... and distills them into simple, easily digestible lessons. It’s written for the layman. It’s meant for people with no financial background whatsoever. 

It’s done that way because it’s written by two regular guys. We didn’t study finance in college or get born into great wealth. After stumbling upon the great world of investing and diving head first into the industry, we realized something. There just aren’t any practical tools or resources to debrief the beginning investor on all of this stuff. So, with this discovery and the prompting from one of our podcast listeners, we created this Investing for Beginners course to solve exactly one problem: how to invest in stocks.

Let me introduce ourselves. My name is Andrew Sather and I’ve created this course with my podcast co-host Dave Ahern…

Frankly, I got sick of the uphill financial struggle real quick. With each new generation that passes by, it seems like we drop them on a hamster wheel that never stops-- it only goes faster.

First you get loads of student loan debt dropped on your back. That sets your finances back before you’ve even started. After adding some inflation, rising medical costs, a few nice upgrades; you quickly become a slave to your paycheck. Never mind the unexpected expenses that life throws. 

Add in a mortgage and car payment and that hamster wheel spins real fast, as you throw more and more money at it to keep it running. We get sick of this destructive cycle.  

And so we search the internet looking for problems to our financial woes. Maybe we want to start a family, expand a family, or simply stop living paycheck to paycheck. Maybe we’d like to travel or treat ourselves once in awhile. The vanilla, low effort advice of “work harder at your job” just sounds like running on that hamster wheel even faster. 

Something’s missing. I’m sure you can feel it.

I know I certainly did. When I heard my good friend in medical school talk about his $100,000s of student loan debt as “paper money” and just “numbers on a screen”, my stomach turned. Looking around it seems like most everybody chooses to view finances the same way. But there’s that gut feeling, a whispering nudge pushing you to believe that more is beneath the surface. 

I was lucky to be pushed into the direction of financial education. And you have your own path that brought you to this point. 

I’ll just say that once I learned the fundamental basics behind personal finance and the stock market, it changed everything. I saw the game that the rich and ultra rich are playing, all done in broad daylight. 

What the general public doesn’t know is that anyone can play that game. Anyone can attain the knowledge. Except it isn’t a game. This is your livelihood and your family’s future livelihood we are talking about here.

When I say pushed, I mean I dove right in-- pretty hard. I spent hundreds of hours seeking out what I could and piecing together valuable bits of wisdom from everywhere. 

Then I started a blog to track this journey that others could follow along to. That blog,, has now been visited over 1 million times. It’s evolved and expanded to include a highly ranked iTunes podcast with over 500,000 downloads. Now, over 5 years of lessons, ideas, and experiences have led to The Investing for Beginners Master Class.

This course is available so that you don’t have to go through such a grueling process. We’ve hand picked the most critical topics to make an easily digestible resource. It’s a comprehensive solution to the problem that keeps most people on the financial hamster wheel for life-- a lack of knowledge about investing, finances, and the stock market. 

Each module of the course holds your hand through the process in a strategic way. You’ll finally understand the difference between Roth and Traditional, you’ll finally understand what a stock actually is, and what a bond actually is… all explained with simple words.

The modules will give you specific investment protocols to use for the rest of your life. You’ll get several valuation techniques-- from their bare-bones origins to the complete models professional investors use today. 

You get real life examples with these lessons. So instead of just hearing the information and having it go out the other ear, you’ll actually process the information by observing it applied out on the field. 

You’ll get examples that actually make sense and have a singular goal: that you learn the concept. It’s relevant yet concise, simple yet practical. 

You will learn the investing philosophies that actually lead investors astray-- so you’ll know what to avoid… and why. You’ll get modules on how to detect earnings fraud. There’s modules principally focused on keeping your capital safe-- by picking the right investments. You’ll get insights on when and what to buy, as well as when to sell. And it comes with a checklist that you can use on every single stock you ever want to consider.

As you can see, the course takes you through a natural progression. You could know absolutely nothing about the markets. You could then finish the course with a general but firm understanding of the investment world, wisdom on what to avoid, and a road map towards making better decisions when buying stocks and other investments. 

Because at the end of the day, your journey is just begun. This is one that will be walked for the rest of your life. And so you can choose… walk away and pretend this all isn’t here, or open your eyes and improve your finances for life. 

You have a chance to make a change. You can quickly see that the world of investments isn’t that difficult when you have someone to lead you through the jungle of it. 

That personal guide is what the course can be for you. It’s a 23 module video course with real life examples along the way. One payment of $397 and you’ll have access to the material for life, so you can go through it at your own pace.

The lessons are so powerful and potentially life changing that I’m willing to take the risk out of purchasing access. You can buy it with a full money back guarantee. If you are not satisfied for any reason in the first 30 days, simply request a refund and I will grant you one completely. 

These concepts could create the next wave of millionaires. Consider that one credit hour for a finance class at Harvard would cost you $1,353. If you could instead pay $397 for a dinner with an investment professional to pick his brain for an hour, wouldn't you do it?

This course is packed with way more material than you could ever cover in a short dinner. The lessons you learn with it are timeless. 

They’ve worked for Benjamin Graham in the 1940s, they’ve worked for Buffett through the 1970s, and it will likely work for you through the 21st century-- if you can learn it and apply it.

Don’t feel down if you feel you don’t have enough experience to be trying the stock market. This course was made just for you.

Don’t feel like you don’t have enough time or money for this simple $397 course. Either you’ll leave money on the table by not maximizing your long term financial plan, or you’ll spend much more time and money sifting through countless books, people, and resources to find the same information. Not to mention all of the garbage and useless noise you’ll need to navigate through first.

You may feel like this course may be a waste for you. After all, that book you bought about “Growing Rich” is still lying on the bookshelf, unopened.

I’ll say this to you. Buy the course and watch the very first module. If you’re not instantly hooked, feel free to request a refund.

But I’m betting something else. I’m betting that there’s a small voice inside you, full of hope but crushed down by the cold world. That cold world that has been telling you to stop dreaming so big. To stop wishing for things or experiences that just aren’t meant for you.

I’m betting you’ll spark a deep hunger for all things stock market. Especially when the veil is lifting and you see it for what it really is: a simple marketplace to put your money to work instead of constantly working for it.

And that, my friend, is the most beautiful part. What you get with this course is not just another vault of Googled information to be filed away in the “don’t care” pile.

What you get is a chance to break away from hard labor and a demanding career. You get a chance to jump off of the hamster wheel and get money rolling for you instead of against you. What you get is a chance to finally take control of your finances and dictate how to manage your wealth, instead of being slave to the next bill that is due.

Change the outlook of your financial future with the Investing for Beginners Master Class. Don’t be the person who’s come this far and worked this hard only to let his money carelessly toss in the wind. Like the 20 year old from U of Minn, you have so much potential. It’d be a shame to see it go to waste.

What you don’t know can and will hurt you. Make a change today and equip yourself with this how-to instruction guide to the stock market.

Which do you prefer? To go at the stock market blindly, and lick your chaps as you lose money the hard way? Or to have a guide written by people who’ve been in your shoes before and want to guide you in the simplest and most effective way? Is it to run away and pretend you never saw the choice laid before you?

It’s your choice to make and your life to lead. If you do want a comprehensive guide to all things stocks, pay $397 once and have lifetime access to The Investing for Beginners Master Class

Whatever you do, remember that it’s your money, and your responsibility. Nobody is going to care about it more than you do.  Click the yellow "REGISTER NOW" button below to get started.
A father is brought to tears while talking to a banker. This is a true story from a little ol’ bank in Minnesota. This father wants nothing more than to see his son live a better life than his. One without back-breaking, slavish work for life.

The son is a 21 year old college graduate. He just landed a lucrative Fortune 500 job. Opportunity for a better life right out of the gate. The problem is this. The father isn’t financially savvy. He doesn’t know how to guide his son into doing the best things with this new money.

The son has a good head on his shoulders. He heads to the bank to open a new account. He speaks to a banker about his new situation, and the banker feels compelled to impart some general money advice. He asks if the kid has the right financial vehicles in place, such as a 401k or IRA. The kid gets a gleam in his eye and starts asking questions. Yearning to learn more.

Suddenly the phone rings. It’s the kid’s dad. He hears his son talk about what the banker has presented, and asks to speak to the banker. As they talk on the phone, the dad starts crying.

He explains that nobody ever taught him this financial stuff. He knew nothing about it. He’s never had anyone talk to his son about any of this, and he insisted that the banker get his son together with a financial planner to set him up for the rest of his life.

It’s a touching story, how one man can have such feelings for his child. It’s something that many people want for their children. But like the father, they don’t have the knowledge or experience to impart onto their children. Financial education is sorely lacking in even the most prosperous countries.

Personal finances, investing, and retirement isn’t taught in school. Many people want for a better life, and work hard for a better life, but don’t have anyone who has guided them along the way.

It seems as if there is no how-to guide to all of this stuff. If only there was, it would be so much easier. It would be such a relief and stress reducer.

If there’s one thing to learn from this story, it’s that getting a great job is just the beginning. Once you get there, as many of you have, there’s a realization-- “I have nothing”.

Maybe you’ve picked up new responsibilities. Whether that’s a new marriage, a new child, or a mortgage, these exciting life events can create a nagging worry on the back of your shoulders.

That worry turns into fear, as you realize you have NOTHING for retirement and time is running out. Social Security is on its last leg and won’t be around for long. The idea of a pension is long gone. All that’s left is what you do with the time you have now until you retire.

What’s even more frustrating is that the so-called “solutions” aren’t solutions at all. At a new job you get a lengthy benefits package that would even make a legislator sweat. Who has the time or expertise to dig through all of that? Hardly any of it is explained, and it comes as a thick packet.

What about when you start to ask questions about your benefits? Don’t ask the benefits specialist, they will give very vague answers.

Which stocks should I buy? What should I invest in? The answer is the same, whether you’re talking to HR or any other branch, and that is: “I can’t give you individual advice”.

So they refer you to a financial advisor. With the caveat that you need $100k to talk. Now you are stuck. The whole point of talking to the financial advisor is to get to $100k and above! That’s why I’m here!

If you do finally pull someone’s chain enough to give you some sort of advice, you’ll get the same vanilla advice you hear everywhere. Put the money into mutual funds. Or buy an index.

More questions arise from this simple bit. Which funds do I buy? What’s the difference between them? When should I sell them? How much should I buy? The list goes on and on and on.

After some more digging you finally get to the realization that there’s a growing retirement crisis in America and abroad, and many people are just as clueless as you are. Again, the frustration boils over. WHY DIDN’T THEY TEACH US THIS IN SCHOOL? Who can help us now?

Let’s talk about the solution.

The stock market exists for anyone to purchase stocks. All you need is an internet connection and a bank account to transfer money from.

This allows anyone, ANYONE, to invest their hard earned money and watch it grow over time. Turns out, doing this is the difference between the haves and the have-nots.

When we think of the uber-rich, guys like Bill Gates, Warren Buffett, and Mark Zuckerberg come to mind. Look at the components of their net worth. A big majority is from the shares they own in the stock market.

Shares are just pieces of paper that give an investor part ownership of a company. Investors put money in, and the company uses it to build more factories, plants, and inventories. This then creates more cash and profits for the company and its investors. This is how companies grow. Millions are taking advantage of this and playing along. Are you?

When I said anyone can participate, I really mean it. Sure some shares of stock are expensive, but many are cheap. Depending on the company, you can buy a single share of stock for $5, $10, or $100…

What’s important is to consistently put money into stocks. These stocks pool investor capital together and create wealth for everyone involved. This is what will set you up for life.

But because many are ill-informed about the stock market, or simply don’t have a clue, they don’t produce wealth in this way. Unsurprisingly, they stay poor.

Prevalent myths cripple the average person’s mindset, stopping them from starting at all. One is that the stock market is rigged. While a fair viewpoint-- just look at the Enron and Worldcom scandals-- it’s also just not true of the entire market.

Many investors have been able to retire and live off their money that they put into the stock market. Many withdraw that money and still see their savings grow, creating permanent financial freedom.

Another myth is that big investors make all of the money on Wall Street. The rich get richer effect. While it’s true they do make money, they don’t swallow the little fish completely. The little fish can still thrive if they stay in their lane.

Maybe the saddest myth is the idea that if you aren’t a part of Wall Street, you can’t reap the profits of Wall Street. Let’s be blunt. The stereotype of Wall Street is the young, obnoxiously cocky, trust fund baby with fancy degrees, cars, and custom suits. Surely if we aren’t part of this gentlemen’s club we can’t hope to stand a chance, right?

Actually it’s all for show. The lavish, high rise office towers make you feel like your money’s in the right place. The brokerages, financial advisors, and fund managers look wealthy to give you the hope that you “join them”. Then they charge you fees instead of earning their profits on Wall Street.

Instead look at Warren Buffett. He’s proud about his detachment from the Street. The guy lives in Omaha, Nebraska. In the same small house he bought in the 1950s, for crying out loud. 

The investment community worships Buffett and his teachings, for good reason. Not only is he the wealthiest investor in the world, with $75+ billion, but he comes from a very simple and humble background. He’s more about substance than show. 

This quote from him encapsulates it so well: “Wall Street is the only place that people ride to in a Rolls Royce to get advice from those who take the subway”.

The point is that you don’t need to appear rich to do well in the stock market. Like the father and son mentioned above, you don’t need a former education or vast knowledge about finances, investing, and the stock market. All you need is a desire to learn. A gleaming in your eyes and a hope for a brighter future.

Here are the facts. The average investor can make money in the market. The average investor can make 10%, 11%, 12% or higher a year in the market knowing nothing about it before. You just need the tools to obtain the right knowledge. Such as a simple “how to” manual-- to kickstart you towards your goals and set up your future and legacy.